You may be able to rewrite those pages with a new file name, or incorporate the content into an established webpage. If they’re low quality pages, then delete them (404 / 410) in lieu of the links. Send an Email asking (politely) for them to Remove the link.Ĭheck which pages on your website are receiving the unwanted backlinks. If you determine beyond a shadow of a doubt, you have unnatural links directed to your site, there are several methods to report for removal:įind the Contact information for the site that’s sending your website links.
Google Webmaster Tools, free after registration, Īhrefs Backlink Report, free and paid versions, A sudden increase in referring sites or backlinks is a red flag telling you to investigate.īing Webmaster Tools, free after registration, Unnatural links pop out if your website is based in the USA, but you have a number of links connected to your site coming from another country. Routinely audit your backlinks profile growth, by checking the number and identity of referring domain names. Another variation is for the attack to implicate your target keywords so your link profile appears to be manipulating it.Įarly detection of spam links to your website will help you halt any damage done, so monitor your backlinks on a regular basis. Link raiders will also shoot exact match text links to a ranking page using unrelated industry exact match anchors with the goal of skewing up your sites anchor text ratio.
When the Googlebot identifies backlinks coming from PNBs Google most often flags them as a link scheme which ultimately leads to a penalty. Google's Penguin algorithm in 2012 made it more difficult for PNBs to be effective. Generally will come from link farms / private blog networks (PNB), purely with the intention of degrading your index ranking and increasing their index ranking. Off Page and On Page Negative SEO May Include: Pointing links to your site with keywords that don’t apply to your content
Posting fraudulent reviews (or mentions) about your business/products/services onlineĬreating fraudulent social media profiles with intent to tarnish your reputation Grabbing your website content and placing it somewhere else A person or entity can easily unleash a slew of below-the-belt tactics with the intent to decrease a website’s ranking in search engine results, and/or to ruin their online reputation.Ĭreating and sending spam links to your website
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